Wedding Planner
Course Id:   636
Penn Foster Career School

Course Overview
InstitutionPenn Foster Career School
SubjectDesign and Merchandising
Education LevelCertificate
Institution Websiteclick here
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PLC Toll-Free Number866.4EDUCERE (866.433.8237)
* Prospective NCAA Division I and II student-athletes should visit the NCAA Eligibility Center website (www.eligibilitycenter.org) and seek the NCAA's acceptance of a particular Education Provider's virtual course prior to registration.

Course Description
Learning Strategies
The advantages of learning at home; types of study materials; types of examinations; accessing and using the features of our Web site; determining what kind of learner you are; establishing a study schedule; using study tips; preparing for and taking examinations.

Introduction to Planning
Life as a bridal consultant/wedding planner; job skills; different types of wedding elements; the four phases of the planning process; pros and cons of owning your own business; keys to a successful business.

The Role of a Consultant
General planning for weddings and honeymoons; basic counseling concepts; skills and qualities of a consultant/wedding planner; aspects of networking; four image categories of consulting; phone and email etiquette; techniques for a client-centered business.

Wedding Ceremonies, Customs, and Traditions
Order of religious wedding ceremonies; religious and cultural traditions surrounding a wedding; special circumstance weddings; directing a wedding rehearsal; pros and cons of reception sites; seating arrangements for ceremonies and receptions; traditional components of a reception.

Wedding Etiquette
Engagement period protocol; wedding expense responsibilities; guest lists; wedding invitations and announcements; tasks assigned to members of the wedding party; rules for pre-wedding parties, showers, and rehearsal dinners; writing and sending thank-you notes; planning remarriages and vow renewals.

Basics of a Bridal Business
Establishing yourself as a professional; types of businesses; office location; charging clients and collecting payments; bookkeeping and business files; recordkeeping; assembling a planning team; working with suppliers; basic marketing concepts; conducting market research.

Professional Wedding Vendors and Services
Engagement and wedding jewelry and their uses; tradition and protocol of wedding gifts; selecting music for a ceremony; photography styles; selecting a floral designer or florist; traditional bouquet shapes and styles; proper attire for formality and time of day; catering services; food service options; wedding cake options; selecting a photographer or videographer.

The Business of Weddings, Part 1
Causes of business failure; starting a business; elements of a business plan; mission statements; startup expenses.

Independent Project 1:
Conducting a Site Inspection
Six-month novice membership in the Association of Bridal Consultants

Ethnic and Specialty Weddings
Determining the correct etiquette for ethnic weddings; identifying the protocol for military weddings; finding sources of information on Victorian and Renaissance weddings; understanding the background of ethnic and military customs; gay marriages and unions.

The Business of Weddings, Part 2
Image and advertising; how much to charge; developing a contract; marketing; understanding why brides buy; keeping clients; dealing with dissatisfied brides; vendors.

Negotiating with Clients
Determining how much to charge; fee structures; using formulas to calculate your fees; cash flow; analyzing costs to reduce spending; negotiating fees with prospective clients; handling mistakes in bids; making agreements; increasing your income.

Independent Project 2:
Wedding Research

Multimedia Marketing
Developing a marketing plan with the right mix of media; print advertising; Web sites; blogs; online networking; video and other media.

How to Participate in a Bridal Show
Initial planning considerations; choosing a show in which to participate; developing and designing a booth; marketing your participation; selling at a booth; following up on contacts.

The Home-Based Business
Pros and cons of a home-based business; planning your office; time management; organization; establishing a work-life balance.

Independent Project 3:
Wedding Collage

Final Examination





Delivery Method
  • Internet
  • Real-Time Web-Based Teacher Access


  • Course Materials
    Penn Foster Career School will have course materials, if any, shipped directly to students. There is no additional cost for course materials.


    Courses and course detail are subject to change without notice.
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