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Course Description
Marketing and the Internet is a study designed to couple the marketing and economic skills students have mastered in previous marketing and/or business courses with the latest technology in marketing, sales, mass media, research, and customer service presentation techniques. We will investigate the future of business on the Internet, study how e-business compares to traditional business, and find out more about the marketing strategies involved in promoting a business, and the laws affecting Internet businesses.
We'll learn about the "dot com phenomenon" and also look at traditional businesses and their use of the Internet.
Where is the future of e-commerce headed? We'll find out! Students will even get a chance to create their own virtual storefront!
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